Motives Trainers-

Maria K. Constantine
Certifeid Motives Trainer
ATG Voice Mail # 03241
Direct # (203) 253-4818

Senior Motives Consultant- Susan Reichardt

• 845-457-9349 
• ATG EXt. 14009
• reichardt@gonowmai.com

Motives Beauty Basics

The Beauty Basics are detailed, 3-hour classes that focus on specific aspects within the Motives business.  There are six specialized classes within the series, and we typically rotate through the series, conducting one class approximately every six weeks.  The fee for each class is $15 per person, including guests. 

In this area, our Beauty Basics classes are typically held on Monday nights to make them accessible to beauty industry professionals who have limited time on the weekends.  Although it is not mandatory, it is a good idea to bring your Motives Manual to these trainings.

As you will see from the following descriptions, several of the Beauty Basics teach skills that would benefit anyone building a Market America business, whether they are a Motives consultant or not.

I.        Building a Motives Business

This class reviews the basics of running your “business within a business” with Motives.  We cover the importance of branding, the supplies you’ll need, the inventory you’ll want to carry, how to develop a business plan to meet your objectives, and how to project the Motives Consultant image.  Although we focus on the Motives store, our objective is to teach you how to conduct your business as a professional in order to achieve your personal and financial goals with Market America.

II.     Motives Application Techniques & Face Designs

This is my personal favorite in the series.  We review general application guidelines, how to prepare for color application with the proper supplies and sanitary techniques, as well as order of application.  We teach you how to work with face shapes, discuss highlighting and review the Motives face designs, which will help you to create a look that fits your client’s lifestyle.  We discuss and demonstrate the importance of brushes and other tools that set you apart as a professional make-up artist.  The final section of this class is hands-on make-up application, so be sure to bring your kits and be ready to have fun practicing what you’ve learned!

 III.   Level I Clinics – Skincare and Isotonix

This is a perfect example of a Beauty Basics class that can help you grow your UnFranchise business even if you never intend to do Motives.  We discuss product knowledge in the Isotonix line and our three skincare lines; Skintelligence, VitaShield and Timeless Prescriptions.  Health & Nutrition is our #1 store and an important component of our philosophy of “beauty from the inside out.”  We discuss how to book a Level I clinic to ensure a successful event, necessary supplies and proper set-up, and how to retail and recruit through this powerful vehicle.  There is a huge market out there for these product lines and this class will help you to develop a strong client base to provide you with ongoing repeat orders and referrals.

IV.  Level II Clinics – Motives

In this class, you will learn how to conduct a successful color clinic.  We teach you about our flagship custom blend foundation as well as color products in the Motives store.  We discuss & demonstrate how to book a successful clinic, how to maximize your time and subsequent clinic bookings, and how to coach your hostess.  Correctly implemented, Level II clinics are a great retailing tool and a terrific way to leverage your names list in Motives.

V.     Undertone Analysis and Other Retail Events

This is an opportunity to refresh your undertone analysis skills in a fun & friendly environment.  This class reviews techniques to help you master this important concept, including the Quick Quiz, model exercises and the use of color cards.  We discuss a full range of retail venues and how to gain prospects and referrals from these events.  Among the retail events covered are the individual consultation, double consults, Days of Beauty, weddings, trade shows, fund raisers and gift baskets.

VI.  Retail, Recruiting and Customer Service Skills

Another great example of a class that will serve you well even if you never do make-up, this training teaches the basics of retailing, recruiting and customer service skills.  We review how to book an appointment, overcome objections, close the sale, stimulate add-on sales, sell in collections, and promote seasonal sales.  We also discuss recruiting skills and getting referrals, as well as the importance of customer service.  Customer service is critical to your one-to-one marketing business, and this class reinforces the value of a good follow-up system and the preferred customer program.